“An auto salesman in the Midwest consistently outsold all of the other salespersons at his agency combined. How did he do it?

“Every time he sold a car, or every time he spoke with a prospect, he gathered as much information about them as he could. He used name and address information to send them an occasional note with sales and service specials, holiday and birthday greetings, etc.

“When it came time to purchase a new vehicle, the people on his list thought of him first. They had been hearing from on a regular basis and they knew he was diligent enough to stay in touch. He always had more leads and referrals than anyone else at his dealership.”

One of the most effective ways for an auto dealer or sales person to make big commissions year after year, even when car sales are slow, is to establish a list a past customers and stay in contact with them until they are ready to purchase again.

This may take a few years. That is why it is so important to build as big a list as you can and stay in contact as easily and inexpensively as possible.

Send out news of specials and personal remembrances, such as birthday greetings. Keep your service department busy with service reminders.

And don’t forget to place your inventory on eBay. eBay has proven to be an effective sales tool for car and truck buyers in local markets as well as drawing out-of-town buyers to that vehicle sitting on your lot that fits them perfectly.

A recent study revealed that $1 spent on email marketing brings in over $50 on average. It works especially well in local markets. Get your’s today.

Call us at 859-544-9005 for even more ideas on how you can grow your business with WordPress and email marketing.