“A men’s clothing store in the Mid-Atlantic region was chugging along, making sales and suffering through the usual feast or famine cycles that retailers are so accustomed to.
“Then he found out about direct response marketing. But using the latest technologies, he is able to cheaply and easily advertise a sale with much greater response than expensive newspaper advertising.
“Applying methods previously only used by online marketing experts, he was able to inexpensively bring in customers during traditional slow periods. He was also able to keep his store in a favorable postilion in his customers minds by making special offers and running special sales just for repeat customers.”
Loyalty program? You bet. Sending his customers a special offer for their birthday can help bring in customers year ’round. And running a “Preferred Customers Club” via email keeps them coming in at minimal cost.
A recent study revealed that $1 spent on email marketing brings in over $50 on average. It works especially well in local markets. Get your’s today.
Call us at 859-544-9005 for even more ideas on how you can grow your business with WordPress and email marketing.
