Orange Cat Productions LLC today inaugurates a new online Learning Center to help businesses in local markets get the most from their online marketing.

There will be instructional videos, teleseminars and webinars to get you started and keep you going. If you outsource your online marketing efforts (websites, seo, social networking, email marketing, etc.), you’ll have the knowledge you need to know your are getting the best service and value.

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From a post at: Online Marketing for Local Business - Internet Marketing, SEO, Consulting, On-site Training - 859-755-4115

“Likes” are to Facebook Fan Pages what SEO (Search Engine Optimization) is to web pages.

To ensure maximum success for your Facebook Fan Page, you need to provide an incentive for visitors to click the “Like” button on your page.

Once they do that, your posts to your Fan Page wall appear in their news feed. And when they “like” one of your posts, it appears (with a link to your Fan Page or website) in all of THEIR friend’s new feeds. That’s the linchpin of social marketing.

But how do you incentivize visitors to click that “Like” button? Make them an offer that makes it worth their while. A coupon to use in your retail location or online store, or information of a valuable nature.

And the smart money the uses that incentive to build their email list at the same time.

The Gold is in the List

For a free, no obligations consultation on how to use Facebook to cut your advertising costs, get new customers, retain current customers and build that valuable list, call Bob @ 859.755.4115 today.

From a post at: Online Marketing for Local Business - Internet Marketing, SEO, Consulting, On-site Training - 859-755-4115

Did you know that email marketing to local customers can be a cost-effective way to market to local customers even if you don’t have a website?

Having a blog or a traditional website to send them to from time to time to retrieve information would be advantageous to have, but it is not necessary to get your email marketing campaign up and running.

According to the Direct Marketing Association, a properly executed email marketing campaign had an average ROI (Return-on-Investment) of $45.65 for every $1.00 spent. That’s a phenomenal return!

So how do your implement an email marketing campaign that will do that for your business?

Here’s how to start:

Email “Preferred Customer” Lists
When someone is in your store, it is the perfect time to ask for their email address. Hopefully, you have had a friendly encounter and their resistance to giving you the information is lessened. Get the email address any way you can. On a form, a card, whatever. And – this is very important – make sure to explain that they will receive a confirmation email with a link that they will have to click on to get their benefits. Also, give them some instructions to take home to be sure they receive your email.

You then copy those names and email addresses into your email campaign application, and mail to them on a regular basis. Once a month is probably too few and several times per week is probably too much, unless you have a special reason for doing so.

Choosing the correct email application for your needs is crucial. We can help you choose the right one and install and configure it for you.

Don’t have the time or the technical expertise to set up and maintain an email program and mailing list? Need someone to format your emails and make sure they get sent? Need help with sign up and customer takeaway materials?

Orange Cat can take care of all your email marketing needs. Call us today at 859-544-9005 and we’ll take over from there.

From a post at: Online Marketing for Local Business - Internet Marketing, SEO, Consulting, On-site Training - 859-755-4115