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	<title>WordPress for Local Business &#187; Local Business Marketing</title>
	<atom:link href="http://orangecat.com/category/local-business-marketing/feed" rel="self" type="application/rss+xml" />
	<link>http://orangecat.com</link>
	<description>Internet Marketing, SEO, Consulting, On-site Training - 859-755-4115</description>
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		<item>
		<title>Get more &#8220;Likes&#8221; for your Facebook Fan Page</title>
		<link>http://orangecat.com/468/get-more-likes-for-your-facebook-fan-page.php</link>
		<comments>http://orangecat.com/468/get-more-likes-for-your-facebook-fan-page.php#comments</comments>
		<pubDate>Mon, 12 Dec 2011 19:02:52 +0000</pubDate>
		<dc:creator>Bob Stovall</dc:creator>
				<category><![CDATA[Email Marketing]]></category>
		<category><![CDATA[Local Business Marketing]]></category>
		<category><![CDATA[Social Networking]]></category>

		<guid isPermaLink="false">http://orangecat.com/?p=468</guid>
		<description><![CDATA[&#8220;Likes&#8221; are to Facebook Fan Pages what SEO (Search Engine Optimization) is to web pages. To ensure maximum success for your Facebook Fan Page, you need to provide an incentive for visitors to click the &#8220;Like&#8221; button on your page. Once they do that, your posts to your Fan Page wall appear in their news [...]<p><a href="http://orangecat.com/468/get-more-likes-for-your-facebook-fan-page.php">Get more &#8220;Likes&#8221; for your Facebook Fan Page</a> is a post from: <a href="http://orangecat.com">WordPress and Joomla! for Local Businesses</a></p>
]]></description>
			<content:encoded><![CDATA[<p>&#8220;Likes&#8221; are to <b>Facebook Fan Pages</b> what <b>SEO (Search Engine Optimization)</b> is to web pages.</p>
<div style="width: 500px; margin: 20px auto;">
<iframe width="500" height="254" src="http://www.youtube.com/embed/j8TzH4eZjQ0?rel=0" frameborder="0" allowfullscreen></iframe>
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<p>To ensure maximum success for your <b>Facebook Fan Page</b>, you need to provide an incentive for visitors to click the &#8220;Like&#8221; button on your page.</p>
<p>Once they do that, your posts to your Fan Page wall appear in their news feed. And when they &#8220;like&#8221; one of your posts, it appears (with a link to your Fan Page or website) in all of THEIR friend&#8217;s new feeds. That&#8217;s the linchpin of social marketing.</p>
<p>But how do you incentivize visitors to click that &#8220;Like&#8221; button? Make them an offer that makes it worth their while. A coupon to use in your retail location or online store, or information of a valuable nature.</p>
<p><b><i>And the smart money the uses that incentive to build their email list at the same time.</i></b></p>
<p style="text-align: center;"><b style="background-color: #000; padding: 10px; color: #fc0;"><big>The Gold is in the List</big></b></p>
<p>For a <i>free, no obligations consultation</i> on how to <b>use Facebook to cut your advertising costs, get new customers, retain current customers and build that valuable list</b>, <b style="color: #069;">call Bob @ 859.755.4115 today</b>.</p>
<iframe src="http://www.facebook.com/plugins/like.php?href=http%3A%2F%2Forangecat.com%2F468%2Fget-more-likes-for-your-facebook-fan-page.php&amp;layout=standard&amp;show_faces=true&amp;width=450&amp;action=like&amp;colorscheme=light&amp;height=80" scrolling="no" frameborder="0" style="border:none; overflow:hidden; width:450px; height:80px;" allowTransparency="true"></iframe><p><a href="http://orangecat.com/468/get-more-likes-for-your-facebook-fan-page.php">Get more &#8220;Likes&#8221; for your Facebook Fan Page</a> is a post from: <a href="http://orangecat.com">WordPress and Joomla! for Local Businesses</a></p>
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		<item>
		<title>Top Ten Reasons to not use WordPress</title>
		<link>http://orangecat.com/453/top-ten-reasons-to-not-use-wordpress.php</link>
		<comments>http://orangecat.com/453/top-ten-reasons-to-not-use-wordpress.php#comments</comments>
		<pubDate>Wed, 28 Sep 2011 19:40:59 +0000</pubDate>
		<dc:creator>Bob Stovall</dc:creator>
				<category><![CDATA[Local Business Marketing]]></category>
		<category><![CDATA[WordPress]]></category>
		<category><![CDATA[10 reasons not to use WordPress]]></category>
		<category><![CDATA[Bob Stovall]]></category>
		<category><![CDATA[Search Engine Ranking]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[SERP]]></category>
		<category><![CDATA[Webinar]]></category>

		<guid isPermaLink="false">http://orangecat.com/?p=453</guid>
		<description><![CDATA[Here are 10 top reasons why not to use WordPress to promote your business. 10. The Internet is just a fad. 9. You just love coding HTML. 8. You just won the lottery and are retiring to a tropical beach. 7. Your customers just drop by during slow periods to give you cash. 6. You [...]<p><a href="http://orangecat.com/453/top-ten-reasons-to-not-use-wordpress.php">Top Ten Reasons to not use WordPress</a> is a post from: <a href="http://orangecat.com">WordPress and Joomla! for Local Businesses</a></p>
]]></description>
			<content:encoded><![CDATA[<p>Here are <b>10 top reasons why not to use WordPress</b> to promote your business.</p>
<p>10. The Internet is just a fad.</p>
<p>9. You just love coding HTML.</p>
<p>8. You just won the lottery and are retiring to a tropical beach.</p>
<p>7. Your customers just drop by during slow periods to give you cash.</p>
<p>6. You never update your website.</p>
<p>5. You have all the leads you could ever want.</p>
<p>4. You have all the business you could ever want.</p>
<p>3. You have all the money you could ever want.</p>
<p>2. You like paying your webmaster exorbitant fees.</p>
<p>1. Search Engine Ranking means nothing to you.</p>
<p><b>Crazy, right?</b></p>
<p>The <b><i>Dominate Your Local Market with WordPress Webinar</i></b> this coming Wednesday won&#8217;t cost you a dime. But it will show you how using WordPress for your business can bring you more leads, customers and business without breaking the bank or your back.</p>
<p>When: <b>Wednesday, October 5, 2011</b><br />
Time: <b>3:00 PM Eastern, Noon Pacific</b><br />
<a href="https://www3.gotomeeting.com/register/580717574">Register here!</a></p>
<iframe src="http://www.facebook.com/plugins/like.php?href=http%3A%2F%2Forangecat.com%2F453%2Ftop-ten-reasons-to-not-use-wordpress.php&amp;layout=standard&amp;show_faces=true&amp;width=450&amp;action=like&amp;colorscheme=light&amp;height=80" scrolling="no" frameborder="0" style="border:none; overflow:hidden; width:450px; height:80px;" allowTransparency="true"></iframe><p><a href="http://orangecat.com/453/top-ten-reasons-to-not-use-wordpress.php">Top Ten Reasons to not use WordPress</a> is a post from: <a href="http://orangecat.com">WordPress and Joomla! for Local Businesses</a></p>
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		<item>
		<title>1st Choice Auction &#8211; another WordPress powered website launched</title>
		<link>http://orangecat.com/376/1st-choice-auction-another-wordpress-powered-website-launched.php</link>
		<comments>http://orangecat.com/376/1st-choice-auction-another-wordpress-powered-website-launched.php#comments</comments>
		<pubDate>Wed, 13 Jul 2011 12:59:12 +0000</pubDate>
		<dc:creator>Bob Stovall</dc:creator>
				<category><![CDATA[Client Websites]]></category>
		<category><![CDATA[Local Business Marketing]]></category>
		<category><![CDATA[WordPress]]></category>
		<category><![CDATA[1st Choice Auction]]></category>
		<category><![CDATA[Bob Stovall]]></category>
		<category><![CDATA[danville]]></category>
		<category><![CDATA[kentucky]]></category>
		<category><![CDATA[ky]]></category>
		<category><![CDATA[Liberty]]></category>
		<category><![CDATA[Orange Cat Productions]]></category>
		<category><![CDATA[real estate auction]]></category>

		<guid isPermaLink="false">http://orangecat.com/?p=376</guid>
		<description><![CDATA[Bob Stovall of Orange Cat Productions has announced that the new website for 1st Choice Auction of Liberty, KY has been launched. 1st Choice Auction needed a website that could be updated easily with information about their upcoming auctions. They also needed a simple way to upload and publish individual photos and a photo gallery [...]<p><a href="http://orangecat.com/376/1st-choice-auction-another-wordpress-powered-website-launched.php">1st Choice Auction &#8211; another WordPress powered website launched</a> is a post from: <a href="http://orangecat.com">WordPress and Joomla! for Local Businesses</a></p>
]]></description>
			<content:encoded><![CDATA[<p><a href="http://orangecat.com/wp-content/uploads/2011/07/1st-choice-auction.png" rel="lightbox[376]"><img src="http://orangecat.com/wp-content/uploads/2011/07/1st-choice-auction-150x103.png" alt="1st Choice Auction website, Liberty, KY" title="1st Choice Auction website, Liberty, KY" width="150" height="103" class="alignleft size-thumbnail wp-image-377" /></a><a href="http://orangecat.com/about-us" target="_blank"><b>Bob Stovall</b></a> of <a href="http://OrangeCat.com/" target="_blank"><b>Orange Cat Productions</b></a> has announced that the new website for <b>1st Choice Auction</b> of <b>Liberty, KY</b> has been launched.</p>
<p>1st Choice Auction needed a website that could be updated easily with information about their upcoming auctions. They also needed a simple way to upload and publish individual photos and a photo gallery for the auctions.</p>
<p>Again, we built <b>1stChoiceAuction.com</b> on the WordPress Blogging Platform to provide a simple way for the client to keep the website updated. The auctions change frequently and having the ability to keep the site up-to-date was an important consideration.</p>
<p>The website also required a <b>custom template (theme)</b> that used the 1st Choice logo and colors. This was accomplished in an efficient and very cost-effective manner.</p>
<p>Search Engine Friendly (SEF) URLs were enabled in order to provide meaningful page URLs throughout the site &#8211; better for search engines to index and easier for visitors to remember.</p>
<p>This site required special care to be taken when converting the site from the Joomla Content Management System (CMS) to WordPress to preserve existing URLs and the Search Engine ranking tha went with them.</p>
<p>Automated backup of vital data is performed automatically. SEO-enhancement plugins and automatic Google sitemapping are included.</p>
<p>Hosting and maintenance for 1stChoiceAuction.com is provided by Orange Cat.</p>
<p>Click the link to <a href="http://1stchoiceauction.com/" target="_blank">visit the <b>1st Choice Auction</b> website</a>.</p>
<iframe src="http://www.facebook.com/plugins/like.php?href=http%3A%2F%2Forangecat.com%2F376%2F1st-choice-auction-another-wordpress-powered-website-launched.php&amp;layout=standard&amp;show_faces=true&amp;width=450&amp;action=like&amp;colorscheme=light&amp;height=80" scrolling="no" frameborder="0" style="border:none; overflow:hidden; width:450px; height:80px;" allowTransparency="true"></iframe><p><a href="http://orangecat.com/376/1st-choice-auction-another-wordpress-powered-website-launched.php">1st Choice Auction &#8211; another WordPress powered website launched</a> is a post from: <a href="http://orangecat.com">WordPress and Joomla! for Local Businesses</a></p>
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		<item>
		<title>Will Tumblr be the Facebook to WordPress&#8217; MySpace?</title>
		<link>http://orangecat.com/367/will-tumblr-be-the-facebook-to-wordpress-myspace.php</link>
		<comments>http://orangecat.com/367/will-tumblr-be-the-facebook-to-wordpress-myspace.php#comments</comments>
		<pubDate>Thu, 16 Jun 2011 16:24:56 +0000</pubDate>
		<dc:creator>Bob Stovall</dc:creator>
				<category><![CDATA[Local Business Marketing]]></category>
		<category><![CDATA[WordPress]]></category>
		<category><![CDATA[local business]]></category>
		<category><![CDATA[msnbc]]></category>
		<category><![CDATA[tumblr]]></category>

		<guid isPermaLink="false">http://orangecat.com/?p=367</guid>
		<description><![CDATA[&#160; &#160; Will Tumblr be the Facebook to WordPress&#8217; MySpace?TumblrTumblr stats as of today, June 16, 2011.By Athima ChansanchaiBlogging may be so yesterday to cutting edge technorati and others who like to stay 10 years ahead of the curve, but it&#8217;s not going to die anytime soon and now, bloggers seem to be flocking faster [...]<p><a href="http://orangecat.com/367/will-tumblr-be-the-facebook-to-wordpress-myspace.php">Will Tumblr be the Facebook to WordPress&#8217; MySpace?</a> is a post from: <a href="http://orangecat.com">WordPress and Joomla! for Local Businesses</a></p>
]]></description>
			<content:encoded><![CDATA[<p>&nbsp;</p>
<p style="text-align: center;"><a href="http://technolog.msnbc.msn.com/_news/2011/06/16/6873321-will-tumblr-be-the-facebook-to-wordpress-myspace"><img src='http://orangecat.com/wp-content/uploads/2011/06/6873566.jpg' alt='' /></a></p>
<p>&nbsp;</p>
<p>Will Tumblr be the Facebook to WordPress&#8217; MySpace?TumblrTumblr stats as of today, June 16, 2011.By Athima ChansanchaiBlogging may be so yesterday to cutting edge technorati and others who like to stay 10 years ahead of the curve, but it&#8217;s not going to die anytime soon and now, bloggers seem to be flocking faster to Tumblr than to WordPress.com. Does this signal the beginning of the end for WordPress? Will it go the way of MySpace, while Tumblr ascends to Facebook-like popularity?</p>
<p>via <a href="http://technolog.msnbc.msn.com/_news/2011/06/16/6873321-will-tumblr-be-the-facebook-to-wordpress-myspace">Technolog from msnbc.com &#8211; Will Tumblr be the Facebook to WordPress&#8217; MySpace?</a>.</p>
<iframe src="http://www.facebook.com/plugins/like.php?href=http%3A%2F%2Forangecat.com%2F367%2Fwill-tumblr-be-the-facebook-to-wordpress-myspace.php&amp;layout=standard&amp;show_faces=true&amp;width=450&amp;action=like&amp;colorscheme=light&amp;height=80" scrolling="no" frameborder="0" style="border:none; overflow:hidden; width:450px; height:80px;" allowTransparency="true"></iframe><p><a href="http://orangecat.com/367/will-tumblr-be-the-facebook-to-wordpress-myspace.php">Will Tumblr be the Facebook to WordPress&#8217; MySpace?</a> is a post from: <a href="http://orangecat.com">WordPress and Joomla! for Local Businesses</a></p>
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		<item>
		<title>Business cards are an online marketing tool</title>
		<link>http://orangecat.com/268/business-cards-are-an-online-marketing-tool.php</link>
		<comments>http://orangecat.com/268/business-cards-are-an-online-marketing-tool.php#comments</comments>
		<pubDate>Tue, 18 Jan 2011 01:37:30 +0000</pubDate>
		<dc:creator>Bob Stovall</dc:creator>
				<category><![CDATA[Local Business Marketing]]></category>
		<category><![CDATA[Bob Stovall]]></category>
		<category><![CDATA[business card]]></category>
		<category><![CDATA[email addresses]]></category>
		<category><![CDATA[website url]]></category>

		<guid isPermaLink="false">http://www.orangecat.com/?p=268</guid>
		<description><![CDATA[I just got back from the Louisville Manufactured Housing Show. The Show itself was a rousing success. There was a very upbeat mood to the show and pretty much every exhibitor I talked to was happy with the results. Trade shows are one of those places where one picks up a lot of business cards. [...]<p><a href="http://orangecat.com/268/business-cards-are-an-online-marketing-tool.php">Business cards are an online marketing tool</a> is a post from: <a href="http://orangecat.com">WordPress and Joomla! for Local Businesses</a></p>
]]></description>
			<content:encoded><![CDATA[<p><b style="font-size: 35px; font-family: Georgia, Palatino; float: left; margin-right: 4px; line-height: 1em; color: #f60; background: #000; padding: 0 5px; font-weight: normal;">I</b> just got back from the Louisville Manufactured Housing Show. The Show itself was a rousing success. There was a very upbeat mood to the show and pretty much every exhibitor I talked to was happy with the results.</p>
<p>Trade shows are one of those places where one picks up a lot of business cards. I was there with the MHMSM.com crew and we received cards from most of the exhibitors and many of the attendees.</p>
<p>One thing about those cards struck me as rather odd here in 2011. Many had no email address and many more had no website URL. Did they not have a website? Or were they doing the &#8220;penny-wise, pound-foolish&#8221; thing of using up older cards years after having a website?</p>
<p>Doing some quick calculation, I found that fully 61% of business cards collected at the show had no website address. That&#8217;s astonishing. If 61% of exhibitors and attendees have no website, I have little doubt that could be a major contributing factor in the falling sales figures for the past few years.</p>
<p>Email addresses on business cards were better, but not perfect. 10% had no email address.</p>
<p>Your business card is your personal-sized billboard. Using every part of it is in your best interest. Website URL and email are essential pieces of information these days.</p>
<p>Here is what my Orange Cat business card looks like:</p>
<div style="width: 350px; margin: 15px auto;">
<img src="/img/110117/ocp-card-fr.png" alt="Bob's Orange Cat Business Card front" width="350" height="203" border="0" /></p>
<p><img src="/img/110117/ocp-card-ba.png" alt="Bob's Orange Cat Business Card back" width="350" height="203" style="border: 1px solid #ccc;" />
</div>
<p>Notice how we used both the front and back of the card to convey our message. Of the cards we collected, only 5% utilized the back of the card for more information.</p>
<p>You give away both sides when you hand out your business card &#8211; use them.</p>
<p>When I began to write this, I was thinking to myself that it was an awfully basic thing to post about. Then I thought about those 61% of business cards that had no email address and the 90% that didn&#8217;t use the real estate on the back of the card.</p>
<p>If your cards fit one of these descriptions, think about an immediate update. That little piece of card stock is one of the most important parts of your online marketing strategy.</p>
<iframe src="http://www.facebook.com/plugins/like.php?href=http%3A%2F%2Forangecat.com%2F268%2Fbusiness-cards-are-an-online-marketing-tool.php&amp;layout=standard&amp;show_faces=true&amp;width=450&amp;action=like&amp;colorscheme=light&amp;height=80" scrolling="no" frameborder="0" style="border:none; overflow:hidden; width:450px; height:80px;" allowTransparency="true"></iframe><p><a href="http://orangecat.com/268/business-cards-are-an-online-marketing-tool.php">Business cards are an online marketing tool</a> is a post from: <a href="http://orangecat.com">WordPress and Joomla! for Local Businesses</a></p>
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