Mobile marketing is the future.
- There’s no doubt that mobile browsing is taking over the online world:
- 50% of U.S. cell phone users have smartphones
- 55% of U.S. mobile device owners access the web
- 17% of all adult cell phone users use their phone for most of their online browsing
- 45% of adults between the ages of 18 and 29 who access the Internet on their phones do most of their surfing on mobile
- 10% of all web browsing is now done on smartphones
If your website is not mobile-enabled, you may be losing business now and will surely lose some in the near future.
Getting your website ready for mobile visitors isn’t that difficult. There are a number of ways of accomplishing it.
Since I am primarily a WordPress developer, I’ll outline how to do it on your WordPress website.
If you use a theme with built-in responsiveness or a mobile-specific layout for mobile users (the Weaver theme comes to mind), it is taken care of for you. You can usually tweak how the mobile module displays in the Theme Options.
If your theme has no built-in mobile module, you can use the WPTouch plugin. It’s free, but has a Pro version that gives you a lot more options.
Another method of getting into a prime position on a mobile device would be to produce a full-blown app. Right now, you’d need to produce an App for iPhones and Android devices, but they can also be made for Windows and Blackberry devices. Tablets, such as iPad and Android are another consideration, although their web browsers are better able to display the standard website than smartphones smaller screens.
Producing an App can be a considerable expense. We’d be happy to help get the job done by a qualified developer – just ask.
Want to learn more about how your business can use mobile marketing to promote sales and events the right way? Grab the free ebook at 5 Keys to Online Marketing Success for Local Business