Email Marketing

When it comes to real purchasing power, email marketing still outperforms social media marketing by a factor of 8 to 1.

Make sure you are using this powerful tool as part of your online marketing strategy.

To best take advantage of what an efficient email marketing program can do for your business, you will need a highly proficient Email Service Provider (ESP).

Just look at the stats:

According to MarketingProfs.com, “Email averages a return on investment (ROI) of $40 for every $1 spent, far outstripping banner ads ($2) and keyword ads ($17).”

The Direct Marketing Association (DMA) puts email marketing’s ROI for 2011 at $40.56 for every $1 invested. The figure for 2012 is predicted to “fall” to $39.40, when email will account for $67.8 billion in sales. (Source: Macgill Report)

A 2012 survey of consumer channel habits and preferences found that 77% preferred to receive permission-based promotions via email vs. 6% who preferred such messages via social media. (Source: MarketingProfs)

A survey of online marketing managers at the end of 2011 found 89.2% said email is the same or more important to their overall marketing strategy when compared to two years ago. (Source: )

So just how do you set up a permission-based email marketing program that will deliver high-quality leads to you on an ongoing basis?

Email service providers like Aweber, Constant Contact and Mail Chimp provide a rich environment in which to create your email broadcasts and make sure that most of your emails get delivered.

We highly recommend Aweber. They have been in business since 1998 and have seen it all. They offer the best customer service in the industry and have great deliverability rate – and that’s important.

They also provide training and support in the form of videos, blog posts and email. They all have first-rate customer service via email, phone and support ticket.

We can help you get your email marketing campaign up and running and on-track. Contact us today.

Once you have your email marketing account setup, we can help if you wish with on-going assistance with writing, designing, or sending your email messages. With our email marketing maintenance packages, we are on-call to help you implement your email marketing strategy weekly, monthly, quarterly as needed.

Use our easy contact form to tell us about your needs and we’ll send you a cost estimate ASAP!

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